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About RallyUniverse Zrt.

RallyUniverse Zrt. is a Hungarian-based expedition company specializing in large-scale, cross-border rally adventures. We are the creators and organizers of the Budapest–Baghdad–Salalah Rally (BBS Rally), a one-of-a-kind overland journey that stretches from the heart of Europe to the shores of the Arabian Sea. Our team is made up of rally veterans, desert riders, and logistics experts who have spent years navigating the most remote and challenging terrains in the Middle East. We don’t offer guided tours — we design real adventures that require courage, preparation, and an open mind. From vehicle documents and border permits to off-road route planning and cultural insights, we handle the complex parts so you can focus on the experience. If you're ready to trade routine for raw, you're in the right place.
hello@budapestsalalah.com
+36 30 620 2338

About Us & What We Do

RallyUniverse Zrt. is the organizing force behind the world’s longest amateur rally: the Budapest–Baghdad–Salalah Rally.
We are a dedicated team of motorsport professionals, expedition veterans, and logistics experts withone mission: to create
unforgettable, once-in-a-lifetime rally experiences across the most extraordinary landscapes of Europe and the Middle East. Our work
goes far beyond race coordination — we handle complex international logistics, cross-border authorizations, and high-level
security cooperation with local authorities. With over 100 successful motorsport events behind us and decades of field
experience, we ensure that every participant is supported, inspired, and challenged along the way.
From concept to finish line, we build adventure into reality.

Pioneering Adventure

RallyUniverse Zrt. is dedicated to designing and executing bold, transcontinental rally adventures. We create unique, culturally rich routes that challenge both man and machine—while connecting people across borders.

Home of the BBS Rally

Our flagship project, the Budapest–Baghdad–Salalah Rally, takes participants on a 10,000+ km odyssey from the heart of Europe to the Arabian Sea. It’s not a race. It’s a test of will, curiosity, and the love of the open road.

Built by Adventurers, for Adventurers

We’re not just organizers—we’re rally veterans, desert riders, and freedom seekers. Our company was founded to bring epic routes, real challenges, and meaningful experiences to fellow thrill-seekers around the world.

Full-Service Expedition Planning

From route design and logistics to border permissions, partner coordination, and media coverage—we handle every detail. RallyUniverse is your behind-the-scenes engine, powering epic journeys with Swiss-watch precision.

Engineering Adventure.

Delivering the Impossible.

At RallyUniverse Zrt., we believe that the world is meant to be explored—not through package tours and paved highways, but by carving bold new paths across deserts, mountains, and cultural frontiers. We are a Budapest-based rally organization company born from real-world experience: our founders are adventurers who’ve conquered Africa’s toughest rallies and know what it takes to create life-changing overland experiences. Our flagship project, the Budapest–Baghdad–Salalah Rally, is a daring 7,000 km journey that rewrites what’s possible—uniting countries, people, and machines in a shared spirit of discovery. RallyUniverse is more than a company. It’s a movement, a mindset, and a logistical powerhouse for those who dream in dirt and diesel.

Voices from the Road

What we build isn’t just routes and rallies
—it’s memories that stay with people for a lifetime.
Hear from the adventurers, thrill-seekers, and free spirits
who’ve joined us on the journey of a lifetime.

dr. Zoltán Aszódi

Dr. Zoltán Aszodi is a seasoned off-road racer, expedition leader, and the founder of the Budapest–Baghdad–Salalah Rally. With a background in meteorology and a PhD in economics, he brings a rare blend of scientific precision and real-world grit to every kilometer of the route. Having led multiple expeditions across the Middle East and North Africa, Zoltán understands the terrain, the cultures, and the mindset needed to traverse them. His vision for the BBS Rally goes beyond borders—it's about building a route where adventure, safety, and cultural respect travel side by side.

Viktor Somogyi

Viktor Somogyi is the man behind the digital and technical backbone of the BBS Rally. With almost two decades of experience in software development, cloud infrastructure, and IT security, Viktor is responsible for turning ambitious rally concepts into working, real-world systems. From building tracking platforms and participant portals to managing route logistics, communication tools, and data security, his work happens mostly behind the scenes — but without it, there would be no rally. A passionate overlander and adventure rider himself, Viktor understands that in remote environments, technology has to be simple, reliable, and bulletproof.

Why We Go Further

At RallyUniverse, adventure isn’t a product. It’s a philosophy. We believe the world is too vast to stay on paved roads, and that stories worth telling begin where comfort ends. Our mission goes beyond organizing rallies — we want to reconnect people with raw experience, cultural depth, and the thrill of the unknown.

Driven by Curiosity

We don’t choose routes based on popularity. We choose them based on wonder. Mountains, deserts, ancient cities — we go where others don’t, because that’s where the stories are.

Respect for Culture and People

Every route passes through real communities. We believe in responsible travel — respectful, low-impact, and deeply curious about the lives we briefly intersect.

Built from Real Experience

We’re not tour operators. We’re rally veterans, overlanders, and expedition builders. We’ve slept in our cars, fixed axles in sandstorms, and shared meals with nomads.

Adventure with Structure

Freedom doesn’t mean chaos. Our trips are carefully planned with safety, logistics, and flexibility in mind — so you can focus on the experience, not the stress.

We Like To Write About Innovative Ideas

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The BBS Rally

The Budapest–Baghdad–Salalah Rally (BBS Rally) is not just a journey—it’s a statement. Stretching over 7,000 kilometers and crossing more than ten countries, this transcontinental adventure connects Europe to the heart of Arabia through raw landscapes, forgotten roads, and vibrant cultures. From the historic bridges of Budapest to the vast deserts of Iraq, the mountain passes of Jordan, and the tropical shores of southern Oman, the BBS Rally challenges conventional travel and redefines the spirit of overlanding. No time trials, no podiums—just you, your machine, and a road that dares you to follow it. Designed for explorers, not racers, the BBS Rally is open to all vehicles and all adventurers who believe that the best stories begin where the map ends.

 

Learn More
The BBS Blog

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    Get in Touch with the RallyUniverse Team

    Whether you’re ready to join the next adventure, have questions about the BBS Rally, or just want to say hello—we’d love to hear from you. Drop us a message and we’ll get back to you faster than a desert wind.

    Budapest Office

    1196 Budapest, Ady Endre Street 97-99. 3rd building. E. apartment.

    Email: hello@budapestsalalah.com

    Phone: +36 30 620 2338

    👉 Check out the BBS Rally – the world’s boldest overland adventure from Europe to Arabia, where borders blur and legends are born.